Case Study 01: Growing Howitzer to $2000 MRR in the first month, using Howitzer!

Nikola

Reddit Automation Tool: From $0 to $2000 MRR in just a month, using Howitzer.co!

Reddit Automation Tool: From $0 to $2000 MRR in just a month, using Howitzer.co!

Eating your own dog food — the best type of showcase you can do, to prove that your marketing tool works!

Eating your own dog food— the best type of showcase you can do, to prove that your marketing tool works!

In April 2021, we launched Howitzer.co — the first direct marketing tool for Reddit, made for Entrepreneurs, Startups and Growth Hackers.
Basically, it’s a tool that allows you to:
1. Find and target your ideal customers on Reddit
2. Direct message them, at scale

Howitzer’s “modus operandi”

In just a month after the launch, we were at $1500 MRR, and in less than 2 days, we sky-rocketed to $2000 MRR, with $0 spent on marketing.

$2000 MRR in just a month

We entered ‘Top Stories’ on IndieHackers.com, were one of the fastest growing bootstrapped startups on the site, got featured in StartupsCrushing.com, got a meeting with one of Reddit’s Co-Founders, which motivated us a lot, and a lot of VCs approached us (closing a seed round with one of them).


❓ How we did it?

It’s simple, we did it using Howitzer.co — our own marketing tool.
Basically, we advertised our own tool, using our own tool.

I won’t get in much details about how Howitzer works and how we set up the campaigns, because we already have it covered in our IndieHackers article. In this article I'll just focus on the results from it.
Here is a video explaining how we structured the marketing campaign for Howitzer:

Howitzer explainer with quick demo [2min watch]

🚀 The results from the Reddit outreach!

Here are some of the replies (and conversations) we were getting on our own campaigns:

This resulted in a lot of conversions, as Reddit’s community is all there because of the value.
It’s simple:

Redditors hate marketing, but they love getting value and getting a solution for their problems — that’s why they are on Reddit, in the first place.

💌 What our customers say about Howitzer?

Here’s what some of our customers say about Howitzer

Client who used it for outreach to potential e-commerce stores [19% response rate]
Client who used this for promoting a Product Hunt Launch [Case Study coming soon]
Kyrill Krystallis from https://insideinsight.at/

And some general replies, WhatsApp chats, emails and feedback, regarding Howitzer: